How it works
Good Tutorial turns books into guided, multi-sensory learning experiences by using film.
Each film introduces the viewer to the work’s author and makes use of a strong, structured narrative - captured in what's called the Good Tutorial Universe - to lead the viewer through the main ideas of the book. During the film, top level overviews reinforce the book’s key messages. Particular emphasis is placed on how the ideas can be used in the real world.
Learn twice as much by using your eyes and ears
The brain’s ability to learn from a combination of voice and moving images, research shows, is significantly more powerful and robust than learning gained from text-only or audio-only sources. Its called the Multimedia Principle. Professor Richard E. Mayer at the University of California established this principle after conducting extensive tests on learning methods and outcomes. Professor Mayer was able to show that we retain twice as much information when this information is delivered via voice and moving images. We are also better at using information learnt this way to take a creative approach to solving new problems. You can find out more about Professor Mayer's research in his book Applying the Science of Learning.
We're wired to learn from people
People are essentially social and this influences how we learn. We learn best when other people share their ideas with us. We are drawn to personal stories and "read" body language or expressions as well as we read any text. Good Tutorial films therefore centre on an interview with the book's author. Professor Matthew D. Lieberman's book Social provides an excellent introduction to our social brains.
To try out a multi-sensory approach to learning, register for the Good Tutorial pre-launch.
Extending your audience
Whilst Good Tutorial films are produced with all busy learners in mind, as our method relies on active viewing and listening rather than reading, we’ve noticed that professionals with dyslexia find our films especially useful. We've also noticed that non-native English speakers like our approach as it enables them to quickly familiarise themselves with new or expert vocabulary.
Good Tutorial is founded by Dr Emma Read Källblad. Emma's spent her career making sure that the best ideas from the world’s leading research universities - including the University of Cambridge, the Royal Institute of Technology in Stockholm and Aalto University in Helsinki - are shared with the world.
Emma's dyslexic. No matter how important the ideas a professor had, she found reading long texts about them frustrating - and knew from research that books are a remarkably ineffective way to communicate information anyway.
Emma wanted to find an alternative and began experimenting with communicating big ideas through film. In partnership with a film production company, she's developed the Good Tutorial method. This method combines a filmed interview with a book's author together with structured graphics. The result is an overview of a big idea that people find it easy and effective to engage with. To share this method Emma started Good Tutorial.
It’s good to do good
At Good Tutorial we think our product is good, helping audiences engage easily and enjoyably with fresh, relevant ideas.
More than this, Good Tutorial works to do good.
Even today, many adults with literacy challenges struggle with reading, education and life-long learning. This can have devastating consequences for their lives and well-being.
Good Tutorial is setting aside part of its income to develop an on-line channel where people with literacy challenges can watch our tutorials at no cost.